Services

Brand Development

Brand Development takes places within all labels, however let’s be honest the best people to sell a new product are the people who will be selling it when it’s NOT a new product. Our goal is to create the ultimate marketing tool for your product. Bar Lab will use all of our experience in the industry to guide and and/or assist you in the promotion, distribution development of your product. The only thing that will increase the value of a top of the line spirit is an over the top marketing strategy. We’ll support your marketing with appropriately designed cocktails that appeal to your spirits target audience. Bar Lab will train your sales force on talking points and comparisons of similar products in the market. Bar Lab will create a comprehensive cocktail program to support your spirit from the moment of conception. We’ll support the life of your marketing plan by indentifying key accounts and training bar professionals locally, nationally and globally to ensure that your product will reach the target audience and remain within intended brand guidelines. Bar Lab Representatives will use their passion to promote and develop your passion.

Bar Lab’s Brand Development options:

• Collaboration on brand development with sales team
• Identification of target audience for product
• Structuring of cocktail program to appeal to target audience
• Training of sales team on relevant material to aide in promotion of product
• Training of bar professionals on creating specialty cocktails.
• Representation of brand in market and at bar competitions
• Creation of international bar professionals acknowledgment program